Travis Scott, Denim, and Gretzky: The Stories Behind 2024’s Top Sneakers

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Behind every great sneaker is a greater story. The AJ12 'French Blue' isn’t just a colorway—it’s a tribute to MJ’s global influence. The AJ4 Denim, with its raw seams, mirrors the grit of classic Americana, while Travis Scott’s "Bright Cactus" injects psychedelic energy into the Jumpman lineage.

Collaborations steal the spotlight: WACKO MARIA’s PRO-Keds channel Rasta rebellion, and OVO’s Sports Illustrated drop immortalizes hockey legend Wayne Gretzky. Even Nike SB’s P-Rod 1 OG tells a tale—Paul Rodriguez’s 2005 rise to skateboarding royalty.

These shoes aren’t just drops; they’re cultural artifacts.

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