From Courts to Streets: Jordan Brand’s 2024 Retro Revolution

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Jordan Brand is doubling down on legacy this year. The Air Jordan 12 'French Blue' returns on August 16, its navy-and-red accents echoing the spirit of ’04 and ’16—a love letter to purists. Similarly, the AJ4 Denim 'Worn Blue' fuses Americana with luxury, its raw-edged fabric and electroplated details redefining casual cool.

Travis Scott continues his genre-bending streak with the Jumpman Jack, while collaborations like WACKO MARIA x PRO-Keds (Rasta-themed ROYAL PLUS) and OVO x Sports Illustrated (honoring Wayne Gretzky) prove sneakers are cultural canvases.

For skate fans, the Nike SB P-Rod 1 OG resurrects 2000s vibes, and Sporty & Rich’s Adizero Adios 1 marries performance with minimalist aesthetics. This isn’t just footwear—it’s wearable history.

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